Do you have a ritual at the start of a project, perhaps somewhere you go, something you look at, someone you call?
Marie-Sarah and Josselin
We call this ritual ‘Talk and Walk’. We leave the studio and chat whilst walking around our neighbourhood of Saint-Germain-des-Prés or in the nearby Jardin du Luxembourg. Because the best ideas come to us when we clear our minds and exchange our points of view. It also allows us to stay in touch with our neighbourhood, where the artworks on display in the galleries are constantly changing. Back at the studio, we have a large roll of white paper which we unroll on the studio’s large table. This time, we visually express what we’ve been talking about on our walk. For each project, we keep these large sheets, 3 metres wide, filled with sketches and notes. Once the project is complete, when we look at them, we often see that many things have changed and evolved, but the original intentions are still very much present.
Lauren
The first thing I do is listen and observe. Before I start looking at floor plans or pulling references, I want to understand how someone actually lives. What do they care about? What are they collecting? What are they curious about? I'm usually more interested in their bookshelves, travel habits, favorite films, or the art they already live with than a traditional design brief. Those conversations almost always reveal the story that ends up guiding the project.
From there, my team and I dive into research. We look into the history of the house, its architecture, the cultural context around it, and contemporary references that might push the project in an interesting direction. Every project has a scrapbook which contains water colors, sketches, and old magazine references. This allows me to play with a flow of ideas and notes before our designers bring things to a digital process.
Sarita
I start with historical references, almost always. But before I let myself get too deep into the visual side, I try to pin down the ethos first of how we want someone to feel in the space or what we want them to take with them. Once that's clear, I think back to moments I've experienced that produced something close to that feeling.